Althea Group Holdings Limited (ASX:AGH) (‘AGH’), has announced a new partnership with Ontario-based, Canadian licensed producer, Rocket Factory. This partnership will support Althea’s vision of raising the standard of cannabis-based prescription medicine products to evolve the medicinal cannabis industry.
“Partnering with an experienced producer such as Rocket Factor provides us with an opportunity to tackle some of the challenges we face in the medicinal cannabis dried flower market,” says Joshua Fegan, CEO at AGH. “We’re excited for this collaboration to provide high-quality medicinal cannabis flower products, such as Cherry Moon Pie, for healthcare professionals and their patients. All of this aligns with our mission, to evolve the industry, empower healthcare professionals, and ease the burden for patients.”
“We are immensely proud of the legacy we have built at Rocket Factory, especially the development of our purpose-built facility, specifically designed for the cultivation of indoor premium craft cannabis,” says Scott FitzGerald, CEO at Rocket Factory. “The partnership with Althea is an exciting foray into the global medicinal cannabis space, as we leverage experience from the Canadian market to compliment the heritage and expertise within the Althea team.”
The medicinal cannabis dried flower product category has become extremely competitive across all markets, with a variety of different products available. Patients expect increasingly high quality medicinal cannabis products, particularly in markets that present a self-pay model. A combination of these factors places more and more pressure on healthcare professionals and their treatment decisions.
Partnering with Rocket Factory presents Althea with a unique opportunity to tackle some of the challenges commonly faced in the industry. Smaller-scale batch production allows for greater care and therefore quality and consistency in the production of craft medicinal cannabis dried flower products. Combined with regular forecasting and scheduled growing cycles, this will allow for better management and increased consistency of supply in the market.
