Alpine IQ has closed 2021 with a record growth of more than $5.5bn (~£4.12) in analysed revenue.
It highlighted rapid growth, including investments in proprietary offerings, delivering on its goal of becoming the world’s most valuable dispensary loyalty partner.
Alpine IQ CEO, Nicholas Paschal, commented: “Our priority is to create best-in-class loyalty solutions that work for both established and rapidly growing dispensaries.
“Part of our proprietary technology that we released this year, is a programme that we call Delivery Assurance.
“It means that Alpine IQ stays ahead of the regulations curve, to ensure we set our dispensary partners up for success, and have their custom marketing messages land with their customers, instead of being kicked to spam or flagged.
“Our year-over-year growth is a testament to the value Alpine IQ and its technology brings to the table.”
The company has seen more than $5.5bn in analysed revenue across more than 1,700 dispensary partners in North America, an increase of 685 per cent from 2020, and its number of employees has increased from 10 in 2020 to more than 50 today
The company’s Waterfall technology which has been introduced this year allows dispensaries to designate additional channels for the deployment of their messaging if a specific marketing channel is halted by carriers or providers, and its Walled Garden technology allows its customers to send branded texts that hide cannabis content behind a post-click experience.
It has also launched custom Native Apps which provide a secure, highly-personal marketing channel for dispensaries, and has created and deployed its Omnichannel Messaging, including the addition of Email, Browser Push, and Native Push Notifications.
Additionally, it has launched its Recipes platform – an industry first that enables real-time direct access to high-performing campaigns at the click of a button.