How to build a brand that supports creators

1 min read

Business of Cannabis was the Platinum Media Partner for the Lift&Co. Expo in Toronto in November 2021. During the show, the Business of Cannabis team sat down with key leaders in the cannabis sector for conversations about where the industry is right now. This conversation was part of those sessions.

Ian Kwechansky and Kevin Lam of LOOP/POOL stopped by our booth to talk about their brand’s emphasis on supporting Canadian artists.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.


Listen to this episode of BofC Live, and all BofC Live episodes, as a podcast:

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