The macroeconomic environment has a huge impact on cannabis investment opportunities. While recent years have been rough for the industry, the future looks somewhat less turbulent as macroeconomic pressures on cannabis businesses alleviate.
A few years out from COVID-19, the industry is exiting a period of abnormally high sales driven by pandemic purchasing. Demand is more predictable, and consumers are returning to pre-pandemic behaviors.
Still, some critical business operations will continue to be influenced by macroeconomics – and how companies respond to these factors will ultimately decide the health of their cannabis businesses.
This item originally appeared on MJBizDaily. The rest of the story is available here.
