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Trulieve Launches Campaign to Support Veterans

Trulieve Cannabis has launched a campaign to support veterans that will run throughout November as part of an ongoing initiative is part of an ongoing partnership with Disabled American Veterans (DAV).

DAV and Trulieve aim to raise awareness and recognise veterans’ service in the days leading up to Veterans Day, November 11.

DAV is a national nonprofit organisation dedicated to providing a wide range of services to veterans and their families.

Barry Jesinoski, DAV’s national adjutant and CEO, stated: “Trulieve’s commitment to veterans is going to help us tremendously in our mission to ensure promises are kept to veterans.

“We’re grateful for their support and will use the funds raised through this campaign to help veterans get the benefits they’ve earned, connect with employers and support volunteer efforts that transport veterans to medical care.”

As part of the campaign, retail locations in select Trulieve markets will offer unique promotions, discounts and donation programmes, with proceeds benefitting the veterans and their families that DAV serves.

In Florida, Trulieve will be contributing $1 to a DAV donation fund for every TruSalute pre-roll produced in November, and customers in Arizona will be able to support DAV by rounding up their purchase total as a donation. Stores in Arizona, Florida and West Virginia will also expand their standard everyday discounts for veterans.

Select stores in Florida and Georgia will also host patient certification events on Veterans Day with doctors on site to provide free or discounted medical marijuana programme certifications to veterans.

“We’re honored to partner with DAV in celebrating the brave men and women who have sacrificed so much while protecting our freedom,” said Trulieve CMO Gina Collins.

“Giving back to those who served is a priority for Trulieve, and we’re grateful to DAV for helping us keep our promise to support America’s veterans.”

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