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Producer of CBD and superfood products launches new range in Holland & Barrett

Cheerful Buddha, a young British company specialising in CBD and superfood products – is launching a new range of superfood lattes and hot chocolates in Holland & Barrett.

Three new superfood lattes and a superfood hot chocolate are being launched by Cheerful Buddha with an initial listing in all UK Holland & Barrett stores. The products will be available in-store from the end of May.

Cheerful Buddha is a young British company specialising in CBD and superfood products. Its newest products are designed as a healthy alternative to regular coffees and hot chocolates. The new products, which claim to be rich in nutrients, adaptogens and antioxidants, include a Matcha Superfood Latte Blend, made with reishi mushrooms, matcha tea and ashwagandha, Lion’s Mane Superfood Latte Blend, with lion’s mane mushroom, ashwagandha and turmeric, Chaga Superfood Latte Blend, which includes chaga mushroom, ashwagandha and ginger, and Cacao Bliss Hot Chocolate, made with chaga mushrooms, lion’s mane mushroom, ashwagandha, cinnamon and turmeric.

cheerful buddahIn addition to the newly launched products, Holland & Barrett is also listing Cheerful Buddha’s three mushroom coffees: Lion’s Mane Mushroom Superfood Coffee Blend, Reishi Mushroom Superfood Coffee Blend and Chaga Mushroom Superfood Coffee Blend.

Since it was founded in 2019 Cheerful Buddha has grown its product range which started as a selection of CBD-infused coffee. Along with being listed in Holland & Barrett – which has stocked its CBD coffee since 2020 – the company has also expanded to stores nationwide with retailers including WHSmith Travel, Jiffy, Gopuff and Daylesford Organic stocking its CBD and superfood-based food and beverages.

Cheerful Buddha says its mission is to make healthy, beneficial ingredients available in high-quality foods and drinks. Its founders recognised a need to make it easier for people to incorporate ingredients such as CBD oils and antioxidant-rich mushrooms into their daily diets and worked to create products that are more appealing than supplements and oils.

“We’re delighted to see our new lattes and hot chocolate going into Holland & Barrett stores nationwide,” James Wright, founder of Cheerful Buddha says. “We created these products as a simple and delicious way to enjoy nutritious ingredients that many people are eager to build into their daily routines. Taste, quality and functionality are our top priorities, and we’ve come up with four very special recipes that deliver on all counts. We look forward to building on this success over the coming months.”

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