Partnerships and sponsorships
Sponsoring numerous cannabis events, Juicy Fields holdings gave investors the impression the company was doing well, flashing Lamborghinis and big advertisements at trade shows.
Juicy Fields offered its investors the unique proposition of being involved in the cultivation of legal cannabis through its established partnerships with businesses in countries ranging from Africa to the UK, Israel, Denmark, Sweden, Spain and more.
The company put out press releases in 2020 alleging to have established partnerships with the Danish company Cannabis International to develop and build GMP-compliant greenhouses, and with Swiss company, Formula Swiss for a programme focusing on THC medical products.
At the time, then-CEO, Glanse, claimed Juicy Fields was “planning to construct two to three greenhouses in each European country over the course of the next few years”. Cannabis Wealth contacted both companies to find out if the partnerships were ever established, but has received no response from either.
Juicy Fields’ former Portugese partner, Sabores Púrpura, Lda, has published a statement regarding its relations with the company, stating: “We want to confirm that Sabores Púrpura had a purely commercial relationship with Juicy Fields, having had no suspicion regarding the illicit and fraudulent activities that Juicy Field is now being accused of.
“Also within the scope of the commercial relationship with Juicy Fields, considering the already manifest breach of contract, our lawyers are analyzing the appropriate means to safeguard the interests of Sabores Púrpura and to be able to claim from the competent bodies the claims that it is holder.
“On the other hand, to inform that Sabores Púrpura is fully available to provide the necessary collaboration to the authorities in all steps and investigations that may take place, as well as expressing its total availability to clarify and support all those who may be affected. for the activity of Juicy Fields, if the facts now publicly imputed are confirmed.
“Sabores Púrpura is totally unrelated to the activity developed by Juicy Fields, and all allegations involving the name of the company are totally speculative, so we deeply regret that the reputation of a growing sector is being affected, with enormous possibilities for development.”
Juicy Fields also associated itself with other crypto-cannabis projects, such as gamified cannabis farming project Grow House, offering prizes of 250,000 in $GROW tokens in a giveaway. The pair’s strategic partnership claimed it would “drive innovation within the blockchain and medical cannabis industries that will be recognised and integrated on a global scale.”
????LAST CALL!????
Today you have the last chance to participate in #GIVEAWAY of $250,000 in $GROW!????????
Buy real plants from https://t.co/Phz8K7DrCB and get $GROW tokens!????????????
????The reward date to be announced
Details below: https://t.co/YbIS6q4M78#GROWHOUSE #JuicyFields pic.twitter.com/BdtxBgakeC
— GROW.HOUSE (@GROW_HOUSE_) June 3, 2021
Cannabis Wealth has contacted Grow House for comment.
Another partnership Juicy Fields claims to have established is cannabis pharmaceutical company, LCMed. However, LCMed has denied any involvement with Juicy Fields, publishing a statement saying that: “We clarify in advance that LCMed AG has nothing to do with the website www.juicyfields.io and its operator(s) and does not maintain any business relationships with a company that operates under the name “juicyfields”.”
At the time of publication, Cannabis Wealth is still awaiting comment from a number of other companies Juicy Fields claimed to have partnerships with.
So far, the Juicy Fields saga has stirred up many speculations and rumours, but, for now, the official amount of money defrauded from investors is yet to be determined, and whether or not Juicy Fields attempt to refund any investors and establish an improved site remains to be seen.
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