Flora Growth and Tilray launches products on Amazon UK

Global cannabis firms Flora Growth and Tilray are the latest companies to launch CBD brands on Amazon UK after the expansion of its pilot programme.

Amazon UK entered the now £700 million CBD market in October 2021 and has since expanded the initial pilot-only programme to include vendors who have demonstrated their compliance with the UK CBD Novel Food regulations.

Flora Growth and Tilray are the latest brands to be listed on the online marketplace. Tilray launched its CBD lifestyle brand POLLEN on the platform last week with three product lines, Powerbank, No Pressure and Soothe You.

Through the brand, Tilray says it aims to create the first “globally accessible” CBD lifestyle brand in the world and normalise CBD usage through education, transparency and credibility within the CBD market.

Meanwhile, Flora Growth is expected to launch its JustCBD brand on Amazon.co.uk in June of 2022 and will make available a portfolio of JustCBD’s best-selling gummies and tinctures.

“With health and wellness playing an increasingly important role in customers’ lives, we are excited to increase the selection of quality CBD products offered to Amazon customers in the UK,” said Hussein Rakine, CEO of JustCBD. “The JustCBD team looks forward to working closely with Amazon to expand our product offering to other countries as our partnership and brand presence in the United Kingdom grows.”

Flora Growth says it aims to continue working with Amazon to expand into other countries and markets over time.

“International growth is a key objective of our company’s strategy. The launch on Amazon UK allows Flora to reach a larger consumer base in search of quality CBD products,” said Luis Merchan, CEO of Flora Growth.

“We are excited to continue expanding our operations in Europe and to deliver top-quality cannabis-related products to customers aiming to improve their health and wellness.”

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