Columbia Care has confirmed it is legally changing its name to The Cannabist Company Holdings Inc. and will rebrand to The Cannabist Company.

In addition to the rebrand, the Colombia Care’s common shares and warrants now trade under the symbols “CBST” and “CBST.WT”, respectively, on Cboe Canada.

Chief Commercial Officer at The Cannabist Company, Jesse Channon, commented: “The rebrand to The Cannabist Company marks an incredibly pivotal moment for us as an organization and speaks to where we are heading.

“When we launched Cannabist, we wanted to create a brand that could evolve with the rapidly growing industry and serve as the hub for all customers, regardless of what brought them in our doors.

“As we’ve opened Cannabists across the country, it became clear to us that the ethos behind that retail brand represented our company as a whole – a passion for cannabis that we all share and fuels our work every day.

“The introduction of our Cannabist retail experience has paved the way for a new level of innovation and customer engagement and we felt it was the right time for us to step into a new future together as Cannabists. We are excited to continue sharing our love for the plant and defining what that means for our customers, partners, and communities.”

Join us at Business of Cannabis: New York on November 3 at The Williamsburg Hotel for a day focused on retail, investment and policy. Tickets on sale now: www.cannabisnewyork.live.

Cannabist was launched in 2021 as the company’s national retail brand, which now accounts for 36 locations across the country.

The retail experience was developed to educate, inspire, and serve the rapidly growing cannabis market, delivering high quality products, technology-led solutions, and a welcoming customer experience. The Company will continue the process of converting its retail portfolio to the Cannabist brand across the country in 2024.

Nicholas Vita, CEO, The Cannabist Company, commented: “This marks an important milestone in the Company’s evolution, signaling a fresh chapter and solidifying our commitment to providing an eco-system of collaborative technologies, products, and services.

“We want to connect consumers to the best cannabis, customers to the best experiences, partners to the best opportunities, and communities to the best in each other. Since our founding, we have been focused on providing high quality products, as well as extraordinary service, to our customers and patients, and this commitment to our community will always be at our core.

“The Cannabist Company represents an opportunity to reintroduce ourselves in a way that combines our trusted heritage, passion for what we do, and the vision for where we are heading as a company and as an industry.”