UK-based Chill Brands has entered into a brokerage agreement with Bellator Group LLC to support and expand US distribution of its product lines.
Bellator will be working closely with Chill Brands‘ internal sales team to monitor market trends.
This will enable Chill Brands to gather more accurate data and adapt its sales plans to improve the uptake of Chill products by retail buyers and consumers.
Read more: Former GSK counsel joins CBD group Chill Brands
CEO of Chill Brands, Callum Sommerton, commented: “We are thrilled to be working with Bellator Group to refine our approach to retail sales.
“This relationship forms part of our strategy to work more closely with retailers, ensuring that our products are given the best possible chance to perform.
“As an established specialist broker for the CBD industry, Bellator has an extensive network of connections and the expertise required to generate success in our primary product category.”
As well as developing and acting on commercial insights across a significant proportion of the Chill Brand’s existing distribution channels, Bellator will also market Chill’s CBD range and potential future product extensions to its wider network of retail contacts.
Co-founder of Bellator Group, Shane Nance, said: “We are excited to work with Chill Brands to help support their existing distribution channels and develop new ones.
“We have been extremely impressed with their quality product line-up and the Chill brand itself which, with the right vision and execution, has the potential to truly stand out in the retail environment.”
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