Conversation with April Pride, CCO Van der Pop & Tokyo Smoke

April Pride is the founder of Van der Pop (now part of Canada’s Tokyo Smoke) and a visionary leader in the sector. She’s working to bring beautiful design, information and empowered cannabis choices to women. Business of Cannabis spoke with April about shifting stigma, untapped markets and what Canada can learn from Washington states path to legalization. Van der Pop has also done a seminal piece of research regarding North American women’s perceptions, consumption and interests related to cannabis.