Dragonfly CBD has unveiled a new celebrity brand ambassador: skier Chemmy Alcott.
Alcott is generally considered the UK’s most successful ever female skier and represented Team GB at four Winter Olympics.
The athlete and broadcaster has also appeared on the TV series Dancing On Ice and now works as a presenter on the BBC’s Ski Sunday.Â
Alcott becomes the latest famous face from the world of sport to become involved with a CBD brand, a list which includes golfer Bubba Watson and Scotland rugby union captain Finn Russell.
Alcott said: “When we were filming Ski Sunday earlier this year, I had two months of alone time, which was very unusual for me.
“Two months without my husband, my children and my day-to-day responsibilities, so I decided to really focus on me and put my physical needs first.
“I took up yoga and started using CBD regularly. I couldn’t believe the difference it made. I felt really well, plus my quality of sleep is so much better. Now I am such a believer.”
Dragonfly Biosciences UK chief executive, Regan Saveall said: “We are partnering with Chemmy Alcott to drive education and awareness, together with quality and safety of CBD as a sector generally.
“We hope that consumers will feel confident that if a world-class Athlete, like Chemmy, trusts the products to be safe with a self-care health and wellness role, they can too.”
Dragonfly produce a range of CBD products and are stocked in UK high street retailers such as Tesco and Boots.
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