WHAT will the sale of cannabis products for recreational use look like in Germany? A joint venture between
SynBiotic SE and Enchilada Franchise GmbH (“Enchilada Group”) wants to provide the answer.
Two companies are to be founded. One is to manage the corresponding licenses and the other is to form the
operating arm of the joint venture. With this launch, the two German companies intend to lay the foundation for the first cannabis store franchise in Germany.
SynBiotic SE, as Germany’s leading listed cannabis company group, and the Enchilada Group – which
unites several gastronomy concepts such as Enchilada and Aposto under one roof and is one of the top
30 largest gastronomy companies in Germany – see themselves as the perfect partners for the task of
designing a German cannabis store franchise from scratch.
“We deliberately chose a German company from the gastronomy sector,” explains Lars Müller, CEO of
SynBiotic SE about the planned joint venture.
“On the one hand, the Enchilada Group is an absolute franchise expert, and on the other hand, the sale of so-called ‘recreational cannabis’ will presumably be subject to similar rules as food law. And just as employees in the foodservice are already being prepared for alcohol sales in points such as the protection of minors but also product recommendation, in the future it will be necessary to train employees in the cannabis store for the sale of cannabis in a similar fashion.”
“We have been successful in the foodservice industry for around 30 years now and our multi-concept approach is unique in Germany. We know how franchising works, have experience in all property locations and sizes, and are fundamentally open to new ideas.
The team of SynBiotic SE convinced us from the start and we are sure that recreational cannabis will meet high demand. The business model is scalable precisely when recreational cannabis stores can be multiplied quickly – we would like to contribute to this with our expertise and know-how,” explains Stefan Hackl, CEO of Condukto AG, the investment company behind the Enchilada Group.
Lars Müller wants to provide answers not only to the legal questions about the sale of recreational
cannabis. Within the framework of the joint venture, the consumer experience is to be experienced even
before legalization.
“We will present a turnkey brand and concrete concepts for our first own store chain
in a timely manner,” Lars Müller reveals.
“And all this before legalization.” The joint venture is thus intended to be a contribution by the business community to finding answers to what legalization might look.
“SynBiotic SE and the Enchilada Group are ready – and thus nothing stands in the way of Germany’s first
cannabis store,” concludes Lars Müller.
