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Score one for cannabis at the Super Bowl

cannabis news meets the super bowl

PACK THE (SUPER) BOWL

Legal cannabis state hosts the Super Bowl for the first time

While exactly zero people were surprised to learn Snoop Dogg smoked weed before his halftime performance alongside Dr. Dre, Eminem and more, it is the first time that a legal cannabis state played host to the Super Bowl, reports USA Today.

Fun football facts

  • There are two licensed dispensaries within two miles of SoFi Stadium, where Super Bowl LVI was played, and there are 200 licensed dispensaries in LA County
  • Retired NFL running back Ricky Williams used the event to relaunch his cannabis brand Highsman and has a strain named after him called Sticky Ricky
  • Former NFLer Marshawn Lynch appeared in ads for dispensary Gorilla RX

The takeaway

While cannabis and the NFL have come a long way, cannabis is still on the list of restricted substances and there were no cannabis ads allowed to air during the event. But still: “It is pretty special,” said Marie St. Fleur, acting executive director and CEO of the National Association of Cannabis Businesses, “even though the NFL has elected not to allow us to have a role at all in the Super Bowl.’’ 


Enjoy Cannabis Daily each morning at 7 a.m.

BREAKING THE BANK

Rep. Ed Perlmutter wants SAFE Banking to be a legalization ice-breaker

The dogged House sponsor of the SAFE Banking Act told Yahoo Finance that he thinks the bill will make it through the Senate in a story published Saturday.

The history

  • It’s the sixth time the bill has been introduced
  • Early on, then Senate Banking Committee Chair Sen. Mike Crapo said it was too broad, and raised concerns about THC potency and money laundering risks
  • Now, his greatest opponents are fellow Democrats, such as Sens. Chuck Schumer and Cory Booker, who say the banking focus is too narrow and doesn’t include enough to promote social equity and social justice

Perlmutter says he too supports broad legalization, and hopes SAFE Banking can “break the ice” toward full federal reform. “We need to get something passed and on to the president this year.”


A REAL CROWD PLEASER

Multi-packs of pre-rolls are a Canadian crowd-pleaser: Headset

Headset’s latest report looks at the growing interest in multi-packs of pre-rolls in Canada, which accounted for 79% of pre-roll units in 2021. Notably, they make up just 25% of pre-roll sales in the US.

By the numbers

  • In Canada, women buy more multi-packs than men, and interest grows with age
  • Three-packs are the most popular size (36%) In Canada, followed by 10-packs (27%)
  • In the US however, five-packs (37%) are the most popular, followed by two-packs (14%) and 10-packs of pre-rolls (13%)

See the full report from Headset – the Official Insights Partner of Business of Cannabis – here.


THE ROUND-UP

EU stock update: Intercure gets a boost, while Ananda dips

Israel’s Intercure jumped almost 11% on the stock market this past week, after reporting its preliminary Q4 2021 results, reports BusinessCann.

Some more results:

  • Ananda Developments dipped on the Aquis Stock Exchange by more than 11%
  • Cannovum saw a nice boost since Germany’s adult-use announcement, but tumbled after announcing its new Medical Education Platform
  • Yooma Wellness has also gone down by about 15% this past week
  • Chill Brands is still struggling after announcing its plans to distribute products in the US are delayed, decreasing by about 30%, but appears to have stabilized

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