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How budtenders can drive consumer behavior

Casey Hiltemann of the Budtenders Association joined BofC Live to discuss the critical role budtenders play in helping cannabis consumers understand cannabis brands.

Learn more about the Budtenders Association.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.


Listen to this episode of BofC Live, and all BofC Live episodes, as a podcast:

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