How to measure cannabis consumers’ experiences

1 min read

Israel Gasperin and Jay McMillan from Zentrela join the program to discuss their unique approach to cannabis consumer research. Using AI technology and Zentrela’s neurotechnology platform, the company utilizes proven tests to objectively quantify cannabis psychoactive effects. We discuss their approach and the benefits of the insights to cannabis producers.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.


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