How to bring legacy brands to market to best serve consumers

1 min read

On this episode of BofC Live, we connect with Emma Andrews of Nextleaf Solutions. Andrews is the Director of Marketing at Nextleaf Solutions (CSE: OILS) and have recently launched their first brand directly into market in British Columbia: Glacial Gold. Glacial Gold is a legacy cannabis brand and bringing the brand to market in BC marks another important legacy brand being brought to market in Canada. We wanted to connect with Andrews to talk about the launch, the brand itself, the process of bringing the brand to market and how Nextleaf Solutions is positioning the product with consumers.

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector.

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